Celebrating a thoroughly modern website built by girls for girls
Microsoft Interns relaunch the Modern Muse platform to help guide a new generation of girl force
Today, 11 October 2018, Modern Muse, the charity working to raise aspirations, smash stereotypes and shift social expectations by showcasing female role models via a unique online community celebrates the relaunch of its web platform on the International Day of the Girl*. This unique tool for girls has been built by girls.
Microsoft funded and offered this unique opportunity to university interns and apprentices who wanted to get involved in projects that would have a social impact. The project has been ongoing over 9 months and has seen 6 young women and 3 male agents of change, working on the technical development, user journey and design of the new website. Its design and content have also been shaped by female students from a variety of schools.
The project was managed by Ella Cockerell a Modern Muse sponsor at Microsoft who says:
“It has been amazing to project manage this group of young women developing this new website. I work with key partners who build software on the Microsoft platform and feel fortunate to have an employer that not only recognises the benefit of meaningful internships but who supports the objectives of the Modern Muse charity. It’s so important to inspire the next generation and I recognise from my own experience that there is a lack of role models particularly in the STEM sectors. Whilst I led the initiative and help set the strategy, the team are so talented, and they are the real heroes that have made this happen.”
Ellen Murley was one of the young women who worked on the project during her internship at Microsoft as part of her Loughborough University Degree in BSc Information Management and Business. Ellen says of her experience; “My primary role was as website design lead. There were a lot of challenges, compromises had to be made and we’d need to think up alternative solutions in order to deliver a usable platform. I’ve developed key project management skills, learned how to work with stakeholders and grown my confidence along the way. Now that the project has come to an end I have now become a member of the Modern Muse youth ambassador board and remain committed to the charity and its objectives.”
Modern Muse informs girls and young women about the working world. They use the site to get career inspiration and advice from Muses and the companies they work for. Muses are women from a variety of backgrounds who share an insider’s view of their day-to-day work lives.
Through Modern Muse the girls can explore subject choices and where those choices may lead. The Modern Muse platform provides them with:
- An insight into the Muses’ responsibilities, career paths, and the subjects they studied
- A view of what it’s like to work where the Muses work
- A one-stop shop for career opportunities at a variety of companies
Modern Muse’s vision is to change lives through knowledge; by being the hub for career inspiration and advice.
Donna Robertson, Director at Modern Muse, said: “Raising aspirations and empowering girls to make informed career decisions by showcasing a diverse array of female role models is what Modern Muse is all about. This website is the gateway to help girls, from all backgrounds explore all the opportunities available to them, so they can aim high and have rewarding futures. The idea behind having this tool designed by young women is in line with our unique ‘led by girls for girls’ approach and keeping girls and young women at the heart of all we do, ensures we stay relevant to our audience. We are eternally grateful to Microsoft, one of our founding partners, for their investment in time and resources to help us achieve our social objectives.”
Notes to editors:
For further information please contact Zaria Pinchbeck at ZPR on firstname.lastname@example.org / 0207 287 5006
*The United Nations, International Day of the Girl 2018 theme: With Her: A Skilled GirlForce http://www.un.org/en/events/girlchild/
Today’s generation of girls is preparing to enter a world of work that is being transformed by innovation and automation. Educated and skilled workers are in great demand, but roughly a quarter of young people – most of them female – are currently neither employed or in education or training.
Of the 1 billion young people – including 600 million adolescent girls – that will enter the workforce in the next decade, more than 90% of those living in developing countries will work in the informal sector, where low or no pay, abuse and exploitation are common.
On 11 October, International Day of the Girl, we are working alongside all girls to expand existing learning opportunities, chart new pathways and calling on the global community to rethink how to prepare them for a successful transition into the world of work.
About Modern Muse
Registered Charity No 1171843. www.modernmuse.org – every girl: informed, inspired, connected, empowered.
Read More at: https://news.microsoft.com/en-gb/2018/10/11/modern-muse-inspirational-website-for-young-women-relaunched-with-help-from-microsoft/