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Rebecca Fennelly
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Head of Brand & CommunicationsMrs
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PR & Marketing Officer, LA Make-up Academy

In-House: Graduate level role supporting PR / Communications activity for the LA Make-up Academy brand, focusing on press / media relations, copy / release writing, event support and management, product and service profiling, corporate profiling, competitor analysis and more.

Communications Officer, Crowley Holdings

In-House: Implementing PR / Communications program across three start-up businesses, including Crowley Carbon (main focus), focusing on press / media relations, copy / release writing, event support and management, product and service profiling, corporate profiling, competitor analysis, content management, asset development and more.

PR Consultant, Marlin PR

Agency: My first PR agency role following a move from Dublin to London. Account management across clients including Sony, Bang & Olufsen, Sage, Azule Finance.

Senior Account Executive / Account Manager / Senior Account Manager, Red Consultancy

Clients included: Samsung, McDonald's, AVIS, Flybe, Pinterest, Molson Coors.

Day-to-day delivery of strategic PR activity,
Managing of teams,
Planning and launching projects/events,
Developing and maintaining strategic media relationships and executing regional and national press campaigns,
Profile building,
Copy writing,
Social & digital media strategy

Account Director / Associate Director, DawBell PR

DawBell sits at the centre of the UK entertainment industry, providing integrated communications services for some of the biggest consumer brands, music acts, public figures, events and trade bodies. We deliver cutting-edge, creative communications strategies, media relations across traditional and emerging platforms, social media management, key influence engagement, brand partnerships, content creation, event planning and production.

My role - Running and growing DawBell's Brands Division. Developing, directing and overseeing all activity across the division, working closely with all teams across the business to provide integrated, strategic council. Overseeing day to day activity for all clients and leading across all projects.

Duties encompass:

Campaign development, execution and management
New Business
Department management
Business development
Event management
Celebrity / influencer engagement
Media outreach strategy
Partnership activity
Sponsorship activity
Copywriting
Social/Digital media strategy
Corporate profiling
Media training
Issue / Crisis management

Head of Brand, JOE Media

JOE is a premium digital publisher, devoted to producing 100% original content across areas including sport, politics, entertainment, lifestyle and culture.

With a rapidly growing and highly engaged social community of over 11 million, JOE prides itself on its continuous investment into journalism and its passion for creating award-winning entertaining, enlightening and inspiring content that people want to share with their friends.

JOE launched in the UK in 2015 by Maximum Media – ranked the fastest growing media company in the UK and Ireland by the Financial Times in 2017 and 2018.

Head of Brand & Communications
Mrs

Head of Brand for JOE Media - ranked by the Financial Times as the fastest growing media company in the UK and Ireland in 2017 and 2018 - Rebecca oversees and implements communications, PR and marketing for the JOE brand, as well as focusing on strategic partnerships and facilitating on overarching brand collateral development. She also supports on company culture / internal communications.

My current one ?

Rebecca is a senior marketing and PR/communications specialist, with over a decade of experience in both in-house and agency roles. Her experience spans start-ups to global brands across entertainment & lifestyle, FMCG, technology, media, sport, music, health and B2B sectors.

Head of Brand for JOE Media - ranked by the Financial Times as the fastest growing media company in the UK and Ireland in 2017 and 2018 - Rebecca oversees and implements communications, PR and marketing for the JOE brand, as well as focusing on strategic partnerships and facilitating on overarching brand collateral development. She also supports on company culture / internal communications.

Previously, Rebecca was Associate Director at lifestyle and entertainment PR agency, DawBell, running and growing its consumer brands division where clients included Google, Casio, BRIT Awards, Universal Music and The Box Network.

Prior to DawBell, Rebecca was Senior Account Manager at leading UK PR agency Red Consultancy where she was responsible for creating and executing integrated campaigns for clients including Samsung, McDonald’s, Molson Coors and Pinterest. Before moving from her home-town of Dublin to London in 2010, Rebecca cut her teeth working under international entrepreneur Norman Crowley across a number of start-up businesses ranging from green energy to nutrition.

Rebecca regularly presents and contributes at industry events and runs her own baking and gut health blog in her spare time.

She is a member of the Board of London Digital Irish. 

Portfolio includes - Google, McDonald's, Molson Coors, Sony, Samsung, Casio, The Box Network, Pinterest, The BRIT Awards, Crowley Carbon, AVIS, Holiday Lettings, Fulwell 73, Flybe, PLAN UK, Herb Lester, Ping Pong, LA Make-up Academy.

English, Irish
Marketing, advertising and public relations PR
My Education
Bachelor's degree in Sociology and Economics
University College Dublin
Dublin
More about me

Communication, story-telling, creative thinking/idea development, time-management, people skills/relationship building, flexibility, speaking/presentation skills, handling high-pressure environments, creative writing, social/digital media fluency, analytical thinking.

I earned a degree in Sociology and Economics with a view to having the best possible foundational understanding of both the economy, and the brain! How people think / why we think / do etc, has always fascinated me, and my view that the better you try and understand people / human nature at its core, the more you can apply everything you have to offer as a human being to what you do in your professional life. Following university, i also went on to do a post-graduate in PR and Event Management.

Bizarrely I had no interest in Communications, Marketing or PR when I was in school. I wanted to be a detective or a lawyer.

Yes. I would take the chances to do more things that scared me. Those things that make us scared or uncomfortable, help us build the courage we need to do the work we do

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