Analysed direct marketing activity to drive membership of Which? Magazine. I moved to London and worked with an amazing group of people and we had a lot of fun.
Senior Analyst, Mills and Boon
Analysed Direct Marketing Activity. Looking at what activity worked and what didn't so we could increase the number of people subscribing to the Mills and Boon books
Insight Manager, Cancer Research UK
Analysed marketing activity to improve fundraising for Cancer Research. I started as a Senior Analyst and was responsible for analysing lots of different marketing and event activity to help raise money which was used for Cancer research. I was promoted to Insight Manager and managed a team of analysts doing much the same. Our focus was to improve existing campaigns through better targeting and also to explore new ways of raising money by identifying new opportunities
Senior Insight Consultant, Penguin Random House
Looked for new ways to use data to make out publishing and marketing decisions more data driven. Supported editorial teams and marketing teams with their questions and explored new ways to use data
Senior Insight Manager
I manage a team of analysts. A manage a team of analysts who focus on analysing our Health and Beautycard data in order to understand our customer behaviour better and drive sales.